Mixing member experience with business growth

Getting the word out about a new concept like Koko takes a lot of work and resources.  It is a fun thing to do because everybody who joins it, enjoys it.  There are so many ways to promote a business and all cost money.  Whether it is advertising, (print and online), social media, word of mouth, there is a cost whether it be time or money.  Of course sometimes you hit gold and other times, you fall flat.  But, there is no sure thing so you need to try almost everything at least once to see. 

One of our members introduced me to a small business advisory group here in Scottsdale called the Redwood Alliance.  I had been to (and still attend at times) other networking groups or websites and associations that can assist in getting your concept to the right eyes and ears.  But Redwood is different in a couple ways.  Redwood is not just about trying to pitch other members of the group about your business.  Instead it is a group that allows each member to pose a case study about challenges a small business faces.  Other members of the group offer objective feedback and suggestions of how to overcome these barriers or challenges based on their experience in their business lives.  I have attended two of these meetings and I have found them to be excellent.  I decided that it was worth becoming a member in short order.

Yesterday, our case study was changed at the 11th hour due to unforeseen circumstances.  The fill in speaker was a realtor who talked about how staying positive in these economic times is paramount to success.  Now, think about this.  If there is a tougher industry than realty right now, in a state like Arizona that has seen one of the worst default and foreclosure rates in the country, I would not want to see it.  There is nothing but bad news for this industry everywhere you look.  Yet, our speaker had the best outlook and attitude about his state of affairs.  He had so many terrific take-aways around basic human relationships that we seem to forget as we can get caught up in the bad news.  His attitude shows that sometimes just being attentive, upbeat and energetic are enough to keep you alive in business. 

I am fortunate to feel like what he was saying is what I have been feeling and doing for several months now, even in a down economy.  Clear vision of the future; Unwavering belief in your ability to deliver an excellent experience; creating value for your members; being passionate about each day...

We are lucky to be changing lives for the better.  We can't help but do all the aforementioned things as owners and users of Koko.  We have a village of people that are collectively making a difference in their own lives and setting great examples for their families, co-workers and friends.  Keep it up Kokonuts!