I am seeing more and more people talk about getting back in shape now that school is back in session for the year. Demonstrations are up and membership is increasing. At the big box clubs, crowds are starting to re-develop as well. Just this morning, one of our members who belongs to Lifetime and Koko, went to go to her spin class, arriving 30 minutes ahead and STILL did not get a bike! Sorry, we're full.
The big box loves a member like that. Paying a handsome sum each month and not even getting to use the product she signed up for in the first place! Thankfully, she came to Koko and got a good elliptical workout in and also a strength session which she won't do at Lifetime. I don't mind that we don't have a spin bike. I don't even mind that we aren't always her first choice. What makes me happy is that she came here, got in a great workout in 45 minutes and left very satisfied. No waiting for a class; no waiting for a machine. She got personalized service and was treated like she was welcome.
There is a difference here and it is a big one.
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