There are so many emotions and feelings when opening up a new business. Sleepless nights, worry, excitement, wonder, projections, what-ifs, joy, happiness, weariness.....so many more. Most of all thankfully it has been fun yet very unpredictable. You plan, you project. Then reality hits and all of the conjecture and predictions are simply fun to look at in retrospect to see how good you were at predicting the future.
Our venture is now entering its third month and I must say we did a pretty good job with the dart throw that is "setting projections." Advertising?...missed the mark. Wow does that eat up your budget! But, the old addage, "you've got to spend money to make money" is very true at least in our case. Not really a surprise.
If you would have asked me to project how many "media hits" we would have had to this point, I would have missed that one too. 3 times on TV locally, 2 print articles...would not have said 5. So, you miss by underestimating potential as well. We are very lucky to have had that exposure.
Making the numbers work is the trickiest part as there are so many variables. Luckily with some strong due diligence, we are close to the bullseye on that part too. Just this week we signed up our 50th member and the trend is very positive! We are absolutely thrilled to see that virtually all of our members are enthusiastic and true believers in our system. It is wonderful hearing the numerous comments like, "I like working out again" or "I am going away for a few days and want to take Koko with me!" It makes what we are doing every day so worthwhile when members are excited to see huge strength gains, to tell their friends, to hear their doctors praise them, etc. It was a projected outcome from the start but to hear it from people you have developed a connection with over the weeks since starting the club, it makes it real. We are blessed to to be able help people feel better and look better! Thanks to our members for letting us be part of their lives!
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