Thursday, February 17, 2011

Me? A blogger? I guess...

I have heard over and over again how important it is to be in the minds of your cutomers and friends.  Thanks to my technologically advanced 7th grader, I am now on the cutting edge of blogging!  Matty Mo helped this stubborn old man through the template design, picking of colors and fonts and all you see.  Thanks kid.  Now go clean your room. 

Now, onward. 

So.  Koko FitClub.  Why did I get myself involved with this venture?  Well, after a lengthy career in pharmaceuticals, I decided to press the reset button.  I made great friendships and had a lot of fun in my time in the drug business but over time, the love subsided.  Market forces and several job changes over the last five years had a large part to play as well as you might expect.  But mostly, I decided I owed it to my Mom Del Jeanne who had passed away last April to use the resources she left behind to create something I was passionate about. 

I am a 6 time marathoner and one time finisher of the Ironman triathlon.  It must have stemmed from the fact that I was a chubby pre-pubescent kid that had a poor self-image that made me feel like I needed to prove I could be better.  So, I began running; and running.  Then it snowballed and endurance exercise became one of the centers of my life along with my marriage and my kids.  I have never been one to eat great but exercise has always been easy.  Really my dream job would be a Food Critic but the career path is not bright.  Needless to say, I need to exercise.  I always tell people that I could be very heavy with almost no effort.  But, exercise is there to save the day and keep the enemy from taking the line.

I truly believe that exercise is the magic pill.  Depression, anxiety, obesity, you name it.  Exercise can help!  It can do so much for anyone.  But, it is painful and lacks enjoyment for so many of us.  Plus, who has the time?  Well, most of us don't.  Besides, most of us don't have the genetics to feel totally comfortable in a gym.  We're round.  We're soft.  We're past being "beautiful". We think we aren't attractive in spandex (and we're right).  So it makes us feel intimidated going where all the beautiful people are.  Most people would agree that they need to exercise more.  But it is work!  Not many love to go and explore the gym and test new machines or free weights to see what works.  People like being told what to do, how to do it, how much and how often.  "Just tell me what to do, I'll do it", people say.  They say it over and over.  They are willing and able but don't have the knowledge.  Enter Koko.  It works.

Koko thinks so you don't have to.  All you have to do is commit 30 minutes and be willing to do the work.  It is the next big thing in fitness.  Come see it and I think you will agree.

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